Journalism and Publicity Essay Example | Topics and Well Written Essays - 750 words

Journalism and Publicity - Essay ExampleTo ensure that it efficaciously reaches out to its target audiences MTV Base broadcasts, music that the target audience can relate to or sort of understand, for instance, in South Africa the channel will tune music both in position or Zulu which is a predominant indigenous language there. In Nigeria, it will broadcast music in English or Igbo as these are the traditional languages there. In the East Africa region, the standard music that is played is either in English or Swahili with Buganda being common in Uganda (Haig, 2007).Culture is yet another looking at that is commonly emphasized to ensure the target audiences get programs or rather music that they can relate. consequence in point the Afro genre of music is predominant in Nigeria thus a significant fare of airplay will be dedicated to artists from that genre likewise in South Africa Kwaito is the type of music that aligns with the local anesthetic culture thus it will receive ma ssive airplay than whatsoever other type in that country. That notwithstanding, the interest group of the audience plays a significant role in determining the kind of programs that are aired, for instance the pat genre of music that is Western by origin and cultures tends to have a huge following in Nigeria, Kenya and Tanzania thus the program airs this kind of music to appease the interests of the people that are huge followers of that genre (McLeod and Kuenzli, 2011).Free to air channels can be accessed by the general public without any form of subscriptions thus they entirely depend on the commercials that they run to foot their bills. Ill choose NTV in Kenya as an example of a free to air channel for the purpose of this analysis. Evidently, most free to air channels have a substantial fan base given the fact that they can be accessed without paying any amount of money (Cramerotti, 2009). These channels tend to come up with all sorts of progressive programs so as to command a huge following to entice more companies to advertising with them found on the fact that they have a vast audience.