Integrated Marketing Communications Strategy Assignment

Integrated Marketing Communications Strategy - Assignment ExampleWe target males and females age between 13 to 21 in eastern Canada. In order to create awareness and feat sales for our product, we need to create an integrated marketing communicating strategy. Body Integrated marketing communication strategy refers to coordinating and integrating various communication channels of the partnership in order to set up a consistent, clear, compelling message about the partnership and its products. It refers to recognize all such touch points where the guest screwing encounter the company and its brands. Each contact with the brand will give a message, good, badness or indifferent. The company will want to deliver a positive and consistent message with severally of the contacts. It will lead to total marketing communication strategy which will aim at build stronger relationships with guest by showing how the customers can get help to solve their problems from the company and it s products. The integrated marketing communication strategy will make a tie of the companys jut outs and messages. A blend mix of the promotion tools can be used for promoting our companys products. It can be ad, own(prenominal) selling, public relations, read marketing and sales promotion. Now a day, customers get bombarded with the messages of company from all directions. The companys print advertisement and television will have the same look, message feel sympathetic to its personal selling communication and email. The material of its public relation will project the same image like its social network presence and website. Under the plan of overall marketing communication incomparable roles played by different media must be coordinated carefully by the company in order to attract, inform and persuade consumers. It must coordinate all the touch points of customers for ensuring clear brand messages. Provided with a marketing budget of $1million for 6 month period, different k ind of promotion tool can be used according to the following allocation Advertising $0.40 million, personal selling $0.20 million, public relation $ 0.18 million, direct marketing $0.10 million, sales promotion $0.12 million. More spending should be made towards advertising as advertising is a very good form of informing and persuading customers about a companys products. It is a paid form of non personal promotion and presentation of goods, services and ideas by an identified sponsor. Advertising can be informative, persuasive and reminder. Creating an advertising strategy needs two major elements. It consists of creating advertising messages and selecting a media for advertisement. mankind relation is another promotion tool which aims at building good relations with various publics of company by building up a good bodily image, obtaining publicity, handling off unfavorable stories, rumors and events. several(prenominal) tools can be used for public relation like news, speeches, special events, written materials, audiovisual materials, corporate identity materials, public service activities, marketing campaigns and social networking processes. Personal selling is an interpersonal arm of promotional mix. Through the process of personal selling, the sales people of a company communicate and create customer value through personal interaction with the customers. It is a form of personal presentation by the sales force of firm for the purpose of boosting up sales and to build relationship with