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The Ethnic Cleansing of Palestine Essay - 1632 Words

Israel successfully fought off the pan-Arab army while other Israeli combatants terrorized and depopulated the countryside. Ilan Pappe termed the depopulation of Palestinians as â€Å"ethnic cleansing† but can this phrase be properly used when discussing the events of 1947-1948? To answer this question one must determine if there is a well-established definition of the phrase ‘ethnic cleansing’ and also establish that this was the intent of the Zionists, both initially and subsequently. This can be determined by examining Zionist policy and action previous to the U.N partition plan and after, which will demonstrate that the term is appropriately applied to the situation by Pappe. The United Nations defines ethnic cleansing as; â€Å"The†¦show more content†¦The first English use of the phrase was used by Donald Forbes, a Reuters reporter, who was quoting Croatias Supreme Council: The aim of this expulsion is obviously the ethnic cleansing of the critical areas . . . to be annexed to Serbia (New York Times). The phrase is used later to define events in Serbia where Slobodan Milosevic, known as the Butcher of the Balkans, would level cities, mass murder, and rape the local populations of Croatians which created 2 million refugees (CNN). Again, the tactics are all too similar to those used by Israel to drive out the Arab peoples. Moreover, the term is used today describe most cases of expulsion, imprisonment, or killing of an ethnic minority by a dominant majority. It doesn’t matter what definition you use or what other historical examples you use to define the phrase because it doesn’t change the main purpose of Pappe’s book, wh ich is, to demonstrate that the Arabs were forcibly removed from Palestine using violent and non-violent means (Pappe 2). Pappe documents the events that led to the mass expulsion of Palestinians from their lands, beginning with the Zionist vision from the partition plan, forward. Also, Pappe uses oral history to fill the gaps in the Palestinians narrative, along with military archives, and Ben-Gurion’s diary. The Jewish National Fund contained files that were used to systematically eliminate Arab villages, and Plan D provides theShow MoreRelatedReview of Army of Shadows Essay1196 Words   |  5 Pagesdiscussion pertains to the changes that took place within the mindsets of numerous groups of Palestinians during the British Mandate. It could be beneficial to compare the approach and methodologies of Hillel Cohens book to Ilan Pappes The Ethnic Cleansing of Palestine (2006) and his reassessment of Israels historical memory. Pappe focuses on the planning and actions that w ere taken to ensure an ethnically cleansed Israel and places this in direct contrast with current perspectives of historical rhetoricRead MoreThe Conflict Of The Arab Israeli Conflict1420 Words   |  6 Pagesunderlying causes of the Arab-Israeli conflict; all of which seek to discern the culprit and contrive a remedy. The story behind this age old conflict is, as quoted by Israeli historian Illan Pappe, â€Å"the simple but horrific story of the ethnic cleansing of Palestine† (qtd. In â€Å"The Catastrophe†). As such, thorough review of the causes behind this ethnocentric conflict is vital in understanding the tumultuous power struggle in Israel and the violent instability of the region as a whole. While many believeRead MoreEthnic And Religious Division Of The Lebanese Civil War1227 Words   |  5 Pagesin Lebanon. Ethnic and religious division led to the festering of feelings of marginalization and discrimination, which boiled over into the Lebanese civil war, a w ar that claimed the lives of 150,000 people (Szekely). The anger and frustration birthed from this to chaos, and conflict has in turn increased the division between ethnic and religious factions and led to the crumbling of Lebanese nationalism. This essay is specifically aimed at assessing the relationships between ethnic and religiousRead MoreThe Conflict Of The Middle East1773 Words   |  8 Pagesthe most persecuted. It started in 1099 A. D. and took place for seven weeks by the Christians. After the Turkish took over their city, the Christians decided to attack. The Christians targeted Jews and Muslims, because they felt as if they were cleansing the city. The first crusaders were French and German peasants, they were also the most ruthless and known for attacking unarmed people, eventually wiping out the Turkish people. It started with 4,000 knights and 25,000 infantry started moving towardRead MoreThe Historical Area Of Israel And Palestine1493 Words   |  6 PagesThe hist ory of the geographical area substituting Israel and Palestine is one of war and bloodshed. For nearly three millennia people have been fighting over the ‘Holy Land’ in wars that were religious in their essence. An understanding of the historic background of the area is important to comprehend the present-day reasons for the complexity of the task of conflict resolution. The simplified timeline provided below is an attempt to summarise the most important events. Since the Israelites’ conquestRead MoreThe Success And Resilience Of The Ottoman Empire Essay1723 Words   |  7 Pagestheir religious ideas and cultural traditions. The rise of Nationalism and the call for independence struggles prior to 1914 and long after the end of the Great War rendered confessional boundaries virtually irrelevant, and ushered in a new era of ethnic and religious violence that forever changed the nature of relations between Muslims and non-Muslim populations in the region. The causes leading to the break-down of the once cohesive multi-lingual and multi-cultural Ottoman Empire and the ‘convivencia’Read MoreHuman Rights Within The World1313 Words   |  6 Pagesthe development of human rights—racialized minorities debatably had a greater role. Also, to further narrow the scope down, the focus is on western liberal democracies in places including Europe, and North America. With the prevalence of white or ethnic superiority in these states, racialized minorities have been especially susceptible to oppression and hardships. Despite this, the autocratic maltreatment of these racialized minorities began to diminish as human rights came into play. The emergenceRead MorePeace Negotiations in International Security1477 Words   |  6 PagesPost-Cold War era is marked by the dominance of peace negotiations in international security, and Middle-east (ME) being a conflict area for a long time, got adequate focus. Tale of oil rich ME is a sto ry of conflicts having Israel-Palestine issue at the core, and the stability and peace of this region largely hinged on to the solution of this issue. So far, a number of unsuccessful initiatives have been taken by world community for the solution of the issue. ‘Roadmap for peace’ was one of suchRead MoreBackground Information On The Sykes Picot Agreement1298 Words   |  6 Pagesprovinces. Palestine would have an international administration, as other Christian powers, namely Russia, held an interest in this region. The rest of the territory in question—a huge area including modern-day Syria, Mosul in northern Iraq, and Jordan—would have local Arab chiefs under French supervision in the north and British in the south. Also, Britain and France would retain free passage and trade in the other’s zone of influence. An â€Å"international administration† was proposed for Palestine. TheRead MoreA Wall of Exclusion: Can Palestine Survive Essay2292 Words   |  10 PagesThe continuous struggle of land between the Israelis and Palestinians has been a controversy that has depicted onto the international community for years. Many states now recognize Palestine as an independent state, yet not all the actors seem to agree, specifically the United Nations including the United States and the United Kingdom. The regions that are primarily under dispute include the West Bank along the Jordan border and the Gaza Strip. East Jerusalem is also included in this dispute,

AlzheimerS Disease Informative Essay Example For Students

AlzheimerS Disease Informative Essay Alzheimer 1It is inevitable that eventually each of us will grow old and begin to face more and more health problems as our age rises. Elderly people are challenged by many illnesses and diseases that unfortunately, are incurable. One disease that becomes more common as people age is Alzheimers disease. Alzheimers a common cause and a form of dementia and can severely damage a patients cognitive functions and can ultimately cause death. Living with Alzheimers disease can be saddening for both the sufferer and the family. Family and friends will find it very hard to cope when a loved one begins slipping away and losing memory of who they are. We will write a custom essay on AlzheimerS Disease Informative specifically for you for only $16.38 $13.9/page Order now Alzheimers disease comes from the last name of a neuro-psychiatrist from Germany, Alois Alzheimer. The disease was first diagnosed when a woman in her early fifties began experience memory problems. Alzheimer recounted the now famous case of Auguste D. a 51-year-old housewife who had been failing mentally for several years. As a result she had been admitted to his care in the Asylum for the Insane and Epileptic (Maurer and Maurer 1). After her death, he continued to examine her brain to find causes and explanations for her behavior. He discovered classic neuro-pathological signs of plaques and tangles (Maurer and Maurer 1). Plaques are chains of amino acids that are pieces of the amyloid precursor proteintangles are aggregates of the protein tau (Secko 1). As plaques develop they produce tangles and these two abnormalities ultimately lead to loss of cognitive function (Secko 1) Alois Alzheimers research has allowed many specialist to conclude that the apolipoproetein E gene may contr ibute to the disease. Alzheimer 2The occurrence and deposits of these proteins in the brain and in the body may ultimately lead to whether or not someone will be susceptible and diagnosed with Alzheimer disease. Alzheimers disease is rising at a very high rate. The number of new cases per year is estimated at 360,000 equating to 980 new cases per day or 40 new cases every hour (Cummings and Cole 1) This evidence shows that an increasing number of people will discover the effects of a cognitive impairment that will most likely be due to Alzheimers disease. As people age, their risk of being diagnosed with this disease increases significantly. The prevalence of AD double every five years after the age of 601% among those 60- to 64-years old to up to 40% of those aged 85 years and older and is more common in women than men by a ration of 1.2 to 1.5 (Cummings and Cole 1). With the growing number of people becoming diagnosed, and experiencing symptoms of Alzheimers disease, we must begin to take precautions and somehow attempt to gain knowledge of how the disease can be better treated, and ultimately prevented. Those diagnosed with Alzheimers disease usually end up in nursing homes or hospice care centers, because, as the disease evolves to its later stages, the patient typically becomes unable to care for themselves and is required to have around-the-clock care. Nursing care is very expensive and can be estimated to cost approximately $47,000 per patient per year (Cummings and Cole 1). Patients are plagued with not only memory loss, but also abnormalities of the motor system, problems assessing new information, trouble speaking and disorientation. Patients with AD usually survive 7-10 Alzheimer 3years after onset of symptomsand typically die from bronchitis or pneumonia (Cummings and Cole 2). Dementia, memory loss, and cognitive breakdown are some of the major signs and symptoms of Alzheimers disease. The disease damages brain cells, which in turn, impairs the memory and leads to loss of memory and the ability to perform tasks. The slow elimination of cells weakens the brains ability to remember things, perform normal daily tasks, and also affects behavioral, personality and psychiatrically problems. Complications become increasingly difficult as more and more cells weaken and deteriorate. In the first stages, forgetfulness and the lack of enjoyment or interest in hobbies are prevalent in the patient. Following this, the patients ability to perform normal daily tasks, such as shopping or managing finances, can being to be problematic. As Alzheimers disease takes over, sufferers begin to have difficulty with their speech item recognition, abstract thinking, and memory. .u47b8c016dd15500a56d252ca7dc87480 , .u47b8c016dd15500a56d252ca7dc87480 .postImageUrl , .u47b8c016dd15500a56d252ca7dc87480 .centered-text-area { min-height: 80px; position: relative; } .u47b8c016dd15500a56d252ca7dc87480 , .u47b8c016dd15500a56d252ca7dc87480:hover , .u47b8c016dd15500a56d252ca7dc87480:visited , .u47b8c016dd15500a56d252ca7dc87480:active { border:0!important; } .u47b8c016dd15500a56d252ca7dc87480 .clearfix:after { content: ""; display: table; clear: both; } .u47b8c016dd15500a56d252ca7dc87480 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u47b8c016dd15500a56d252ca7dc87480:active , .u47b8c016dd15500a56d252ca7dc87480:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u47b8c016dd15500a56d252ca7dc87480 .centered-text-area { width: 100%; position: relative ; } .u47b8c016dd15500a56d252ca7dc87480 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u47b8c016dd15500a56d252ca7dc87480 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u47b8c016dd15500a56d252ca7dc87480 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u47b8c016dd15500a56d252ca7dc87480:hover .ctaButton { background-color: #34495E!important; } .u47b8c016dd15500a56d252ca7dc87480 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u47b8c016dd15500a56d252ca7dc87480 .u47b8c016dd15500a56d252ca7dc87480-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u47b8c016dd15500a56d252ca7dc87480:after { content: ""; display: block; clear: both; } READ: Aaron Burr Treason Trial EssayAlthough there is no cure for Alzheimers disease, there are some things family, friends, and doctors can do to help the patient escape the complications with the disease. Keeping the patient occupied with brain stimulating activities, such as crossword puzzles, math problems, and word games can allow the person to keep their brain functioning and curb the serious problems of Alzheimers disease. Asking the patient to perform serial subtractions of 7s (backward from 100 to 65), to spell the word world backward and to produce verbal word lists, such as names of animals or items in a grocery store, are other ways to test executive functioning and abstract thinking (Santacruz and Swagerty 2). Alzheimer 4There are many ways to test for cognitive impairments and forms of dementia that can eventually result in Alzheimers disease. Physical examination should includespeech (aphasia), motor memory (apraxia), sensory recognition (agnosia), and complex behavior sequencing (executive functioning) (Santacruz and Swagerty 2). Item recognition exercises, such as asking patients to identify an object by only feeling it, or asking them to demonstrate the purpose or use of an object is critical in testing their sensory recognition and motor memory abilities. Speech problems can be tested by monitoring the frequent use of vague terms such as thing or it' (Santacruz and Swagerty 2). It is vital to examine and assess these factors when elderly people begin to become at-risk for the disease. Working with patients in the early stages of Alzheimers disease can ultimately be of much help to their health and their complications in the later stages of the disease. Many times Alzheimers disease is overlooked, when in reality this disease can be just as serious a medical problem as cancer. Alzheimers disease, its complications, and its effects continue to threaten more people each year. The population of patients with AD will nearly quadruple in the next 50 years if the current trend continues (Cummings and Cole 1). This astounding figure should encourage people to become aware of the disease and its signs and symptoms so that they are able to seek help and medical treatment in the early stages of Alzheimers disease in attempt to live and cope with this condition. Works CitedCummings, Jeffrey L., Cole, Greg. Alzheimer Disease. Journal of the American Medical Association. May 2002: 287-18. Health Source. EBSCOhost. Utica College Lib. 15 Apr 2005. . Maurer, K., and Maurer, U. Alzheimer: The Life of a Physician and the Career of a Disease. Journal of the American Medical Association. February 2005: 293-6. Health Source. EBSCOhost. Utica College Lib. 15 Apr 2005. . Santacruz, K. S., and Swagerty, D. Early Diagnosis of Dementia. American Family Physician. February 2001: 63-4. Health Source. EBSCOhost. Utica College Lib. 15 Apr 2005. . Secko, David. Alzheimers Disease: Genetic Variables and Risk. Canadian Medical Association Journal. March 2005: 172-5.

Competitive Strategy Australian Business Review

Question: Describe about the Competitive Strategy for Australian Business Review. Answer: Week 3: E-learning materials Key ideas from the e-learning activity Strategy in general Strategy derived from a Greek word Strategis which means: The art of the General. A strategy emphasize on various components such as low cost, global approach, regional acquisitions, healthy competition, first mover and industrial application (Hambrick and Fredrickson, 2001). A good strategy A good strategy is the one which answers these four questions mentioned questions in a clear and concise manner: Where do we compete? This question focuses on the selection of market, industry, product market and geographical market in which the organization wants to set up. What unique value do we bring? This question focuses on the reason that why any customer will choose the products and services of this organization instead of the competitors products and services. It includes various components such as cost for differentiation, reliability, customization, styling etc. What resources or capabilities do we utilize? This question focuses on the resources and capabilities we use for delivering the value such as exceptional human capital, superior technology, unrivaled network connections, unique reputation etc. How do we sustain unique value? This question focuses on the factors which allow an organization to continue to win overtime. It includes components such as identification of the competitors weaknesses and moves, rivals capability to imitate the products and services etc (Kryscynski, 2015). Application of the key ideas in an organization Broadband Solutions is one of the telecommunication organizations of Australia. The key ideas extracted from the e-learning activity can be directly implemented over Broadband Solutions (smartcompany, 2016). Being founded in 2005, the company has established its roots successfully. There are various learning and strategies which can be implement by Broadband Solutions for achieving success in long run such as the company can provide the customers with uniqueness by offering customized and tailored services by offering various innovative plan to differentiate the services from other telecommunication companies. Secondly being operating in Australia, Broadband Solutions should extend its regional acquisition by providing services through niche marketing and focusing on the deprived regions (broadbandsolutions, 2016). Thirdly to have a greater customer acquisition, Broadband Solutions should have low prices as the renowned telecommunication organization, Telstra has comparatively high p rices so if Broadband Solutions will offer services at lower prices it will able to acquire more customers (Adhikari, 2016). And by providing effective and satisfactory customer services the company will able to build its reputation in the market and can achieve success in longer run as well as it can also opt for globalization once it acquires the regional markets successfully. Week 4: E-learning materials Key ideas from the e-learning activity Reason behind letdown of big firms There are various successful companies who have suddenly lose their edge and experience a downfall such as Kodak, Nokia any many others. The only reason behind their letdown was not the insufficient resources, incomplete knowledge of market or any other. Rather all the organizations who experience downfall has one thing in common and that is they miss the moment of innovation as they were too busy in managing their daily business instead of envisioning the future opportunities. Innovation Presently innovation is widening in all the industries of business, without innovation it is merely impossible for the organization to sustain in upcoming future. Innovation either lowers the cost of products and services or increases the customer value and hence builds a competitive benefit. Misconceptions about innovation There are several misconceptions which are associated with the concept innovation. These are: Firstly the wrong concept that innovation stands only personal and it is particularly that which has never been had before by any other company. Secondly the notion that for achieving big success there is mandatory to have big resources. Thirdly the belief that innovation breakthrough the always based technologies Business Model Innovation A business model innovation is the one which give clear and concise answers to the below mentioned four major questions: Who should be your target customers? What you are for to the customers? How do you create the value prepositions? How do you generate revenue? Innovating a business model Following are the four major steps to innovate a business model. These are: Initiation Initiation focuses on analyzing the current business model in terms of the above mentioned 4 questions. Ideation Ideation focuses on confirming this business model with the established 55 Business Model Innovation patterns and develops new models. Integration Integration focuses on checking the consistency of the business model. Implementation Implementation requires high focus, there are various things which need to be in mind while implementing the business model such as only implement one business model at a time, clearly communicate the new business model and the need for change, dont adopt shortcuts as innovation needs time, there should be top management commitment i.e. the sponsorships are necessary and lastly the organization should overcome the not-invented syndrome (HSGUniStGallen, 2013). Application of the key ideas in an organization Top juice is one of the companies in the retail and consumer products industry which was founded in 2008. It has established itself on the grounds of innovativeness for proving salads, smoothies and healthy juices (smartcompany, 2016). The company will be able to effectively implement the key ideas extracted from the e-learning activity. There are various notions and concepts on which Top juice can work and can attain a successful business run such as it the initiation process company must analyze what all kind of beverages and products it is offering and it can offer and it must target its customers first as people of Australia prefer juices and salads very much but then too Top juice should segregate the regions where it can attract the customers more such as societies who are health conscious or who prefer dietary foods, the company must establish its branch at that place. Secondly it should confirm its business model with those set 55 Business Model Innovation patterns and must c ompare at what all places it lacks something and must develop its plans accordingly (Gassmann, Frankenberger and Csik, n.d.). Thirdly during integration it should check whether customers are attracting towards the products and services or not and also evaluate the reliability of the model. Lastly during implementation Top juice should put its entire focus over the dietary and healthy foods only rather than including other fast-food substances just to extend its chain and from time to time the company should develop its products so that there maintains an innovativeness (topjuice, 2014). References: Adhikari, S., (2016). Telstras mobile, net prices under fire. The Australian Business Review, Accessed on: 22nd August, 2016, Accessed from: https://www.theaustralian.com.au/business/telstras-mobile-net-prices-under-fire/news-story/13a8c25a10660e86adf73b865dfe4dca Broadbandsolutions, (2016). About Broadband Solutions, Accessed on: 22nd August, 2016, Accessed from: https://www.broadbandsolutions.com.au/about-us Gassmann, O., Frankenberger, K. and Csik, M., (n.d.). The St. Gallen Business Model Navigator, pp.14. Hambrick, D.C. and Fredrickson, J.W., 2001. Are you sure you have a strategy?. The Academy of Management Executive, 15(4), pp.48-59. HSGUniStGallen, (2013). Business Model Innovation, Accessed on: 22nd August, 2016, Accessed from: https://www.youtube.com/watch?v=B4ZSGQW0UMIfeature=youtu.be Kryscynski, D., (2015). What is Strategy?, Accessed on: 22nd August, 2016, Accesssed from: https://www.youtube.com/watch?v=TD7WSLeQtVwfeature=youtu.be Smartcompany, (2016). SMART50 AWARDS 201, Accessed on: 22nd August, 2016, Accessed from: https://www.smartcompany.com.au//smart50-awards-2015/ Topjuice,(20140. About us, Accessed on: 22nd August, 2016, Accessed from: https://www.topjuice.com.au/about-us/

Unethical Practices free essay sample

Mitsubishi Motors Corporation now markets over 16 types of vehicles in the Philippines, after 45 years of operation. Vehicles range from the easily- recognizable Lancer, Galant, and Eclipse passenger cars, to light commercial vehicles of different images and purposes: the ubiquitous PaJero, and the active Strada, Montero Sport, Grandis and Fuzion. Also included on the line-up are Adventure, L300 Versa-Van, and commercial vans. Moving the industry are the FK/FM trucks and the Rosa buses. Trucked neatly etween the light duty pick- ups and heavy haulers are the Canter light truck and Rosa mini- bus. Today, Mitsubishi, headed in the Philippines by Mr. Masahiko Ueki, produces thousands of vehicles a year in a 190,294 sq. m. plant along Ortigas Avenue Ext, Cainta Rizal. Mr. Masahiko Ueki is leading the company to focus on four major concerns: Manufacturing, Marketing, Labor/Management Corporation and Community Involvement. In manufacturing, production programs are aimed towards product quality. Quality Circles provide the impetus for continuous Improvement of manufacturing processes leading to improved quality and cost-effectiveness. We will write a custom essay sample on Unethical Practices or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With Total Customer Satisfaction remaining to be the underlying commitment, the importance of delivering products and services that are attune to the complex and changing needs of the customers in the Philippine market setting remains to be the trusted of marketing activities and efforts. All in all after 45 years of existence in the countrys automotive industry, Mitsubishi Motors continues to offer quality products and services to the Philippine market.

The eNotes Blog Decembers Teachers Corner Column Are We Expecting Too Much, TooSoon

Decembers Teachers Corner Column Are We Expecting Too Much, TooSoon Teacher’s Corner is a monthly newsletter from just for teachers. In it, experienced educator and contributor Susan Hurn shares her tips, tricks, and insight into  the world of teaching. Check out this month’s Teacher’s Corner column below, or sign up to receive the complete newsletter in your inbox at . I recently read an article by Laura Katan  in which she shares an anecdote I keep thinking about. At a fair, Katan saw a ten-year-old boy and his mom pass a massage vendor, and she heard the mother ask her son, â€Å"Do you want a massage? It may relax you.† Katan recalls she was â€Å"incredulous† as she overheard the comment. â€Å"Since when do 10-year-olds need to relax?† she asks. Well, apparently now. In fact, there seems to be a lot of kids who need to relax, and most of them are in our classrooms.    A growing body of research indicates that we are demanding too much of kids, too soon. In the name of â€Å"rigor† and in the pursuit of high scores on standardized tests, we’re often getting ahead of their natural growth and development- and by â€Å"we,† I don’t mean teachers. Teachers know how the fallout from too much, too soon impedes learning, but their judgment rarely influences educational policy and administrative mandates. Classroom teachers, however, aren’t the only ones who are ringing alarm bells. According to the Alliance for Childhood, a nonprofit that advocates for children, pushing kids too far, too fast is evident now even in kindergarten curriculums. Consider this passage from Crisis in the Kindergarten, a 2009 report released by the Alliance: Children now spend far more time being taught and tested on literacy and math skills than they do learning through play and exploration . . . . Many kindergartens use highly prescriptive curricula geared to new state standards and linked to standardized tests. In an increasing number of kindergartens, teachers must follow scripts from which they may not deviate. These practices, which are not well grounded in research, violate long-established principles of child development and good teaching. It is increasingly clear that they are compromising both children’s health and their long-term prospects for success in school. A friend of mine summed it up succinctly: â€Å"The kids don’t get to color anymore.† Here’s the full report, Crisis in the Kindergarten.  In â€Å"Reimagining Kindergarten,† Elizabeth Graue raises the same concerns and arrives at the same conclusions. â€Å"Kindergarten is now built on a model of content,† she writes, â€Å"rather than on the needs of children.† Read her article at this link. So, kindergarten has become first grade, first-graders are now expected to read, second grade focuses on third-grade testing, and to make more time for instruction in chasing test scores, recess has been eliminated in many elementary schools. One encouraging development, however, is that the push to get rid of recess is losing steam. This report from Scholastic  on how recess makes kids smarter  offers an update. Middle school and high school? Lots of middle schoolers are taking classes once reserved for the high school curriculum, and many high school kids are taking so many Dual Credit and AP courses that essentially they are going to college before graduating. When you go to college in high school, when do you go to high school? And what is the goal here? To have kids with Ph.D.’s by the time they’re twenty-two? Seriously! When can kids be kids and teenagers teens? It’s no wonder the mom back at the fair offered to buy her ten-year-old a massage to alleviate his stress! Many students are developmentally mature enough to do fine and even excel when pushed to the max in the classroom. Many, however, are not, and even though they can’t articulate that they’re overwhelmed, they express it- in the inability to concentrate or stay on task, in rowdy behavior or quiet withdrawal, and in passive-aggressive self-defense. Some kids simply shut down and refuse to engage until prompted, and prompted, and finally reprimanded. What appears to be a discipline problem is often a manifestation of academic demands getting ahead of natural growth and development. For instance, why do some kids persist in taking their mechanical pencils apart and playing with the pieces? Just to drive their teachers crazy? Probably not. Things being what they are right now, what can be done in the classroom to alleviate students’ stress? Here are a few suggestions: On the board, list what will be done in class; the unknown can be scary. Give kids â€Å"brain breaks,† a time-out to process information; let them talk it over with a partner, write a brief response, or sketch a simple picture, chart, or graph. Incorporate some humor in lessons, activities, and tests. Cartoons are fun and can be subject-appropriate. Allow for movement and fidgeting; give kids hands-on activities with things to hold and manipulate; let them build something or create a physical product. Build in transition time between lessons rather than racing from one to another. Use some activities that call for students to visualize something they enjoy or find restful. Eliminate extraneous noise, and play quiet background music during work time. Lots of kids are not used to silence, and it makes them uncomfortable. Beat the system! Design activities you know are good for your students, and then work backwards to find some standards they meet. For more tips, check out www.stressfreekids.com  and â€Å"5 Easy Ways to Reduce Student Stress in the Classroom† at www.teachthought.com And here’s a suggestion to relieve your own stress. Forget about school and have a great winter break! Happy Holidays! Susan

Teamwork roles evaluation Essay Example | Topics and Well Written Essays - 1500 words

Teamwork roles evaluation - Essay Example Nike is one of the major USA based multinational sportswear and footwear manufacturer company. They are having nearly 56000 employees working for them and in their manufacturing process. Nike is facing huge challenge from Adidas, Puma, Under Armour, Rebook, Asics and many other organisations in terms of quality and product features. Therefore, they are required to ensure high quality and innovative production for maintaining compatibility in the global market. Teamwork capacity will be creating opportunities to increase profitable growth through improved productivity. Such strategies increase competitive advantage of Nike in globalised market. Teamwork aims to increase the efficiency of organisations with the help of combined efforts of employees. Employees or teams will be able to act effectively in the complex situations. They are facing continuously changing technologies in the operational process. In addition, the multidepartment organisation is facing huge challenge of the confl ict between organisational team members. Nike empowered their leaders to resolve conflicting state in terms of increasing productivity. The organisation is aimed to increase the teamwork capacity among the employees so that they can share unfamiliar tasks and potential solution. Nike teams are also composed for the purpose of outlining creativity and initiative taking ability of individual organisational members.Global leaders of Nike are concentrating on motivating and preparing employees for any uncertain situations.

LETTER OF LEGAL ADVICE Essay Example | Topics and Well Written Essays - 1750 words

LETTER OF LEGAL ADVICE - Essay Example Moreover, it also puts forward some of the legal advices that are needed to be considered in order have a lawful advantage in this corrupted era. Acceptance is an expression or implication of undertaking something, which is being offered. In legal terms, acceptance of a contract is an expression or the willingness by an individual or a party undertaking the contract that is being offered by ran offerer. In this regard, one party accepts the terms and conditions of a contract or deal as stated by the other (Krol, 1993). To begin with, ‘Conditional Acceptance’, is a form of contractual acceptance where the acceptance is made on the account of fulfilment of certain conditions. Elaborately, the party who accepts the offer of contract considers the same only if certain conditions lay down by the acceptor are fulfilled by the party who offered the contract (Meena, 2008). This is evident from the fact of Malago Pty Ltd v AW Ellis Engineering Pty Ltd [2012] NSWCA 227, where a prominent depiction of the conditional acceptance was observed. The Head of the Agreement in this case proposed a condition of compelling the total water surface to the respondent. The decisions by the court were that both the parties should consider the surrounding circumstances. The court also rejected the agreement due to the lack of formalities. The court further, implemented that a conditional acceptance needs to have the formal guidelines and also requires considering the surrounding circumstances. From the case, i t can be learnt that for any firm to have legal advantages in the contracts, adequate formalities and official procedures should be considered. Therefore, from the case analysis it can be stated that to have an effective conditional acceptance, a company should meet all the legal requirements amid the parties (Allens, 2012). Furthermore, there are witnesses in case of people accepting the offer of caution money of rent, only if

Marketing research paper (marketing major required) Proposal

Marketing paper (marketing major required) - Research Proposal Example A company has marketing, manufacturing; sales departments etc and they operate on their own circle. Moreover, under such structure sales and marketing messages become fragmented across myriads of strategies and tactics. At times, marketing develops ideas which the sales unit is unable to sell, which customer fails to deliver and this gets worse in bigger organizations because the various departments fail to function as a whole. On the other hand, integrated marketing mobilizes all the organization’s communication strategies under a single operation which relevant departments implement. Under the method, an organization function’s as a unit with a single objective which is maximizing awareness among targeted populace and ensuring that the marketing message is consistently distributed across all communication channels. Miller Childrens Hospital can benefit immensely by meticulously following a good integrated marketing communication, and for these benefits to be realized, the hospital’s sales promotion, marketing, advert and publicity must be well coordinated. The hospital can grow and the vision expanded both in clientele and contributors. For this to be successful the staffs must be well trained in order to get maximum result in reaching out to the greater populace. Also, in order to have a wider coverage, there is need to reach out to the Clients and Contributors to the organisation. Public Relations Publicity is one major area in which integrated marketing communication can be very effective if it is well utilized. One method of effective publicity is the newspaper. With this medium, Miller Childrens Hospital can reach out to a whole lot of people. There are very reliable means of communication. Another method is through television, the coverage is wider than the former with its visual effect and persuasive message, the people will understand. Another relevant medium

Adaptation Model Theory Analysis

Adaptation Model Theory Analysis Vangilene Shore The theorist I selected is named Lorraine Callista Roy who was born on October 14, 1939, in Los Angeles, California. She was brought up to be raised in a family with solid Catholic bonds. Roy’s father was a truck driver, and her mother was a licensed vocational nurse. Her mother educated her on the significance of caring for people and swayed her choice of career; the one she has chosen permanently. When Roy was fourteen, she started working in the kitchen at a hospital nearby and then came to be a nursing assistant. Description of Roy’s background starts with receiving a Bachelor of Arts in Nursing (BAN) from Mount St. Marys College in Los Angeles, California. Roy then worked as a bedside nurse at St. Marys Hospital in Tucson, Arizona. She then soon began her education to obtain her master’s degree at University of California, Los Angeles (UCLA) in pediatric nursing in 1966. After she earned her degree, she soon returned to Mount St. Marys Hospital as an associate of the faculty, teaching both pediatric and maternity nursing. Roy developed encephalomyelitis and was forced to have to stay in bed soon after she became a part of the faculty at Mount St. Mary’s Hospital. Since she was bedridden, she was required to take a leave of absence. Once things were better, she returned to work in 1968 unaware that years in the future, she would then have an acoustic neuroma taken out. During those early years at Mount St. Marys, Roy began to develop the adaptive theory in which her sickness was crucial because that was the start of her model thinking. With the theory in mind, she organized her course work to involve the persons and families as adaptive systems and developed an integrated nursing curriculum. When Roy was developing her adaptive theory, she used deductive logic. Roy credits the work of Von Bertanlanffys general system theory and Helsons adaptation theory when developing the original root of the scientific assumptions underlying the adaptive model (Parker Smith, 2010). Helsons principles about adaptation helped Roy develop the principle for her theory of the person as an adaptive system and her adaptation model (Parker Smith, 2010). St. Marys College implemented her model as part of the teaching curriculum in 1970. Soon after that, she was chosen as chair of the nursing department in 1971 and stayed in that position until 1982. During her time there, she was continuing to earn a second masters degree from UCLA in sociology and in 1977, a Ph.D. in sociology, also from UCLA. She took postdoctoral studies in neuroscience nursing at the University of California, San Francisco (UCSF). Her interest in this field was provoked by her own involvements with neurological diseases, and she sought to increase her knowledge of the holistic person as an adaptive system. By the time 1981 came around, the adaptive model of nursing practice was known to many. Dr. Roy and her associates turned to thirty other schools in order to show them how to use the model in their associate to doctoral level nursing program. Dr. Roy has also helped to develop a masters of science program in nursing at the University of Portland in Oregon. At B oston College, she was then asked to help develop a Ph.D. program in nursing in 1987. The latest research she is doing focuses on nursing interventions for those who have suffered mild head injuries with the adaptive model. Roy studied with Dr. Dorothy Johnson while at UCLA. Dr. Johnson had developed the Behavior System Model of Nursing. She insisted Sister Roy to develop her concept of adaptation and refine what she has into a theory to define the goal of nursing. Introduction to Nursing: An Adaptation Model, was published in 1976 and has been updated many times during the course of the years. Theory Description Adaptation model addresses the focus of nursing care, the target of nursing care, and the need for nursing care. Dr. Roys perspective of the patient is holistic. According to Parker Smith (2010), Dr. Roy states, â€Å"patients are constantly adapting, and the goal of nursing is to promote that adaptation in both sickness and health.† The four key perceptions and assumptions of the adaptive model in humans are adaptive systems in both individuals and groups, in the environment, health, and also in the goal of nursing. Roy defines the four concepts of the paradigm of nursing as follows: 1. Nursing – The science and practice that expands adaptive abilities and enhances person and environmental transformation. 2. Environment – all conditions, circumstances, and influences that surround and affect the development and behavior of humans as adaptive systems, with particular consideration of person and earth resources. 3. Person – the main focus of nursing, the recipient of nursing care, a living, complex, adaptive system with internal processes acting to maintain adaptation in the four adaptive modes which are physiological, self-concept, role function, and interdependence. 4. Health – a state and a process of being and becoming an integrated and whole human being. According to Parker Smith (2010), assumptions of the theory are as follows: Explicit Assumptions: People are holistic beings. People are continually interacting with their altering environment. People cope with changes by using inborn and learned coping skills that are biological, psychological, and social. Health and illness are a part of everyones life. To adapt, people must have positive responses to changes in their environment. Adaptation depends on a person’s adaptation levels and the stimuli to which they are exposed. Adaptation levels refer to the amount of stimulation that lead to positive responses. The four forms of adaptation are biologic, concept of self, role development, and interaction with others. Nursing values other peoples opinions and points of view. Interaction with others is an essential part of nursing. The ultimate goal of existence is to reach dignity and wholeness. Implied Assumptions: People can be separated into parts for care and study. Nursing is based on cause and effect. Nursing needs to consider and respect a persons opinions and values. When a person adapts, he or she is free to respond to additional stimuli. Nursing Process: Assessment of a patients behavior Assessment of a patients stimuli Nursing diagnosis Goal setting Nursing interventions to meet goals Evaluation Some early critiques point out to the fact that Roy’s theory was only fixated on the holistic aspects of the person and ignored other aspects (Parker Smith, 2010). Dr. Roy reviewed her theory and revised it for the 21st century in the late 1990’s. She depicted her knowledge of philosophy, spirituality, and scientific on the research that she had done. She was seeing individuals as defined by their physical and social environments. She cited nursing scholars who developed a discipline that served to enhance the well-being of people and the earth. Dr. Roy used the phrase â€Å"cosmic unity† to show that people and the earth have common characteristics. Dr. Roys nursing theory is continuously progressing with the findings she has added to the broad base of nursing knowledge and outcomes of nursing practice. Evaluation Roy’s adaption model does a pronounced job in clarifying the role of adaptation in illness and nursing. Dr. Roy included the different types of stimuli, different modes of coping and adapting, and nursing’s role in assisting a patient to adapt (Parker Smith, 2010). The Adaptation model is commonly known by the nursing community. In fact, â€Å"it is one of the most frequently used models to guide nursing research, education, and practice,† claims (Alligood Tomey 2010, p.354). This model is still being taught in several universities in the United States and abroad. Adaption model authenticates considerably in many different nursing disciplines. The model has stimulated the advancement of many middle-range nursing theories. It contains a lot of many major concepts, sub-concepts, and relational statements, which makes the model to be considered as a complex model. The complexity of the adaption model supports the growth of its empirical precision. The adaption model is extensive in the scope and can be used to shape or experiment with nursing theories. This helps to make the model generalizable to all approaches existed in nursing practice. Adaption model is a model that can be researched various ways and can be useful on as a conceptual framework in countless nursing research field ideas. It is beneficial, valid, and essential for nursing practice, nursing education, and development. It is responsible for respected information about individuals adaptation to different environmental stimuli (1). The metaparadigm concepts implanted contained by the adaption model include person, environment, nursing, and health. This is a continuous collaboration on many levels, permitting individuals and groups including families, communities, etc. flexibility and change for better health decisions. Developing the nursing process, nurses can assess to see if there is any maladaptive behaviors and would be able to develop care plans with appropriate interventions that enhance adaptation positively for enhanced conclusions (Kenney, 2013, p.368). An example and evaluation of the adaption model applied is as follows. Mianna, who is a 21 year old female, is seen in the emergency room for a problem of extremely severe lower abdominal pain that also goes along with fever, nausea, and vomiting. Mianna is first escorted by her father, who left as soon as she was taken back to her room. She has a high WBC count and nothing on the ultrasound. The x-ray was negative. Intravenous antibiotics are ordered as treatment for likely pelvic inflammatory disease. Medication for pain helped Mianna to be more at ease regardless of the fever and nausea. Initial calculation of the application of the adaption model will address Mianna’s behavior in four key parts. The physiological state of her adaptation level has been compromised by her health position that includes lower abdominal pain and nausea with fever. Mianna has been having to manage these symptoms of infection, which unfortunately were caused by partaking in unprotected sex. The self-concept group identity in adaption model can determine that the patient has made the decision to come to the hospital for treatment. This is indicating good judgment on behalf of Mianna. Since she reached out to health care when sickness has bestowed upon her indicates that Mianna has some meaning or connection to the world. Recognizing role, meaning Mianna is a twenty one year old who has been in a sexual relationship with multiple partners. She has approximately some relationship with her father, taking in consideration that he is the one that brought her to the hospital. When bearing in mind interdependence mode, we can see that Mianna is a twenty one year old in which her father came with her to the hospital, but he then left, which now leaves Mianna alone looking for treatment of the illness that is compromising her life. The adaption model is pertinent to Mianna and her family, since it shows that her father does know something is wrong with Mianna but does not stay to find out what. Next, the assessment requires collecting further information and linking it to internal and external factors recognized as focal, contextual, and residual that manage adaptive behaviors in persons. Concepts will look at the links between the person and their environment and see how the environment affects adaptive behaviors and level of functioning (Roy’s adaptation model, 2012). The adaptation model supports the nursing process and nursing practice related to holistic and human adaptation (Lee, Tsand, Wong, Lee 2011). Merging the evidence from the two assessments, the nurse can create a care plan founded on the impression that the individual has two coping factors to deal with eventful situations (McEwen Wills, 2011, p. 171-172). Nursing care would be focused on helping patients make modifications to their behavior as a way to cope when illness arises. Preferred patient care conclusions for Mianna’s case study can be based on the same ideologies. Identifying Miannaâ €™s internal and external factors can help start to comprehend how Mianna copes with stress. The interventions that can be utilized would be to educate Mianna on the illness that has affected her and to explain about health promotion and preventing behaviors that can cause this illness. Mianna can validate that she comprehends the instructions by reeducating the nurse on the topic at hand. Referring Mianna to the college clinic or a community based health program will help to make available additional knowledge and management. Mianna, if wanted, can benefit from these referrals. â€Å"In terms of dealing with a chronic illness or disease or even acute conditions, Roy concludes that the goal of nursing care is to provide ways for patient to adapt to their environment.† (need a site) Application I feel the adaption model characterizes the concept of care in my hospital setting. It helps by showing the mind and body are connected and are treated holistically. Working in the emergency room as a nurse who sees death and dying on a daily basis makes it easier to deal with when knowing that the spirituality or the metaphysical certainly come into play when one is dying. When I have patients that are actively dying, they will sometimes request a chaplain, even if he or she was not formerly religious. This makes me believe even more in the adaption model. These individuals are looking for a purposeful and gracious death, which is relating to the self-concept mode, concentrating on the sense of unity, meaning, purposefulness in the universe (McEwen Willis, 2011). Nurses are to maintain our patients’ quality of life and warrant that they have a dignified and peaceful passing, even if it is in the emergency room. Again, Roy’s goal of nursing is promoting adaptation to c ontribute to a person’s health, quality of life, and dying with dignity (McEwen Ellis, 2011). That is why I feel that this model fits perfectly in the hospital that I work at. I am anticipating that I can enhance to better serve my patients, having a better awareness of the adaptation processes and thus a better understanding of the interventions I deliver. In closing, this adaptation model has been established as a guide for nursing practice in a world with developing needs that change daily. When the model is applied, the model delivers a plan for knowledge improvement for the patients. Roy’s theory adds great value to, not only the discipline of nursing practice, but also nursing science, education, research, and administration. This is why I have decided to indulge in Dr. Roy’s adaption model. References Parker, M. E., Smith, M. C. (2010). Nursing Theories and Nursing Practice (3 ed.). Philadelphia, PA: F. A. Davis. Retrieved from http://www.ebrary.com

A Critical Discussion of Blaise Pascals The Wager Essay -- Pascal Go

A Critical Discussion of Blaise Pascal's The Wager   Ã‚  Ã‚  Ã‚  In the gambling world bets are made based on odds, the probability or likelihood that something would happen. In the court of law, cases are decided upon by the weight of evidence presented by the respective parties. The common link between these general scenarios is that decisions are made based on some outside evidential factor. The more probable something is likely to happen, or the more evidence presented in favor or opposed to something, the greater the tendency that a decision will coincide with that probability or evidence. This kind of logic has also been used when arguing about the existence of God. It has been argued that God’s existence is necessary based on the logic that it is neither contingent not impossible and therefore must exist; it has also been argued that the presence of evil in the world is evidence enough that God, or at least God as we make Him out to be, does not exist. The decisions that people a make about their personal relationship with the being that has been dubbed â€Å"God† is usually based on this kind of criteria. But what if someone were to make a decision concerning God’s existence without having any evidence to sway us, how would that someone choose? This problem is addressed by Blaise Pascal in his essay entitled The Wager. Pascal argues that the only rational choice to make about the existence of God with no evidence would be to believe that He does. The following pages of this essay will be a critical analysis and also critique of Pascal’s argument, for it is the argument of the author of this paper that a sincere decision would be impossible under these circumstances and without evidence we would not be able to make a rational choice concerning the issue of God’s existence.   Ã‚  Ã‚  Ã‚  Ã‚  Before the discussion is started let me first clarify some terminology is order to make my argument more clear. In my thesis statement I offered the premise that when given to the criteria put forth by Pascal that a sincere decision about belief in God would be impossible. By sincere decision I mean a decision that you can evaluate and reevaluate against anything that claims the opposite and still be able to hold to it. If you have a belief based on a decision that stems from no evidence then you have nothing to evaluate it by, so that belief cannot be sincere, it is merely a blind ch... ... of someone else. If you choose to change your actions, you will only change in a way that still lets you hold to your belief, a belief that has shown to be beneficial based on evidence not on some yet to be seen reward.   Ã‚  Ã‚  Ã‚  Ã‚  To close this paper and stop the what could be a continuous rant against Pascal, it is pretty obvious that the issue of God, his existence, and whether or not we should believe will forever be a perennial issue. Pascal, Aquinas, James, or even myself can write essays until we run out of paper and printer ink, but the only thing that would accomplish is further add to the already ample confusion and conflict on this issue. Although Pascal offers a very simple reason of why we should believe in God, it is all to simple. And while I offer nothing but criticisms for his argument, I cannot myself offer a more sound argument that would less susceptible to the same kinds of criticisms I just wrote concerning The Wager. Works Cited 1. Pascal, Blaise. â€Å"The Wager: Philosophy of Religion Selected Readings.   Ã‚  Ã‚  Ã‚  Ã‚  Oxford University Press, 1996: New York, New York. 2. Holy Bible. Book of James Chapter 1, Verse 12; First Corinthians Chapter 10   Ã‚  Ã‚  Ã‚  Ã‚  Verse 13.

Importance Of Effective Communication With Patients In A Healthcare Setting

IntroductionThis paper will address the importance of communicating effectively in a healthcare setting. It is extremely important that physicians and all medical staff communicate with patients. Communication is how medical staff, physicians and patients find out vital information.The medical staff learns information about the patient and the reason for the visit. The physician learns more about the patient through conversation and addresses the reason for the visit. The patient learns information about the issues that are going on with him or her and how to go about solving the issues.This can be considered a type of ongoing chain reaction. Everyone should communicate effectively with one another because without proper communication, we do not gain any knowledge. Healthcare facilities can use improvement in the communications area.There are ways to implement effective communication skills. Communication is a key factor in the healthcare field. Clinical or medical staff and physicia ns should communicate more effectively with patients. Having poor communication skills can cause serious issues between health care staff and providers.â€Å"Poor communication skills within a health care setting can result in misunderstanding and faulty decisions that could adversely affect a patient’s health and well-being† (Ponte 2011). Poor Communication [Communication failure is a huge contributor in clinical outcomes.A major part of information flow comes from communication between health care workers. Communication errors were found to be the main cause of hospital deaths. Communication infrastructure influences communication behavior within organizations.Interruptive communication is one of the negative behaviors observed in poor communication (Parker & Coiera 2000). Poor communication can be turned into a positive behavior by adopting steps to communicate more effectively.Poor communications can affect a patient’s health and well-being. Poor communicati on can also lead to provider and patient frustration. Having strong communication skills is a must for new practitioners. Written words are a source of poor communication. Getting help from mentors about how to be a good communicator would be a great idea (Ponte 2011).Keeping a patient from becoming frustrated with a physician or a medical staff member can be handled properly if everyone communicates effectively with one another. When explaining things to a patient, it is best to make sure the patient fully understands everything.There are additional steps one can take to help a patient understand and that could be as simple as giving out a brochure or pamphlet about the issue(s) or even giving the patient printed out documents that the patient can read. Also, addressing any questions and concerns the patient may have can be a type of effective communication.Patient satisfaction can go a long way and if the patient is satisfied then the chances of that patient returning is high. ] C ommunication Importance [The article from http://www. apa. org tells why it is so important for patients to communicate with physicians.Sometimes patients hold back from asking questions. Also, some feel intimidated so therefore they don’t really talk with the physician. Sharing information is an important component of health care. Research indicates that effective communication is tied to positive medical outcomes (Weir 2012).Some patients may be a little shy to talk with the physician about health concerns. If proper communication skills are used then the physician may be able to communicate with the patient to get him or her to open up and talk about the health problems.Gaining the sense of trust can help make a patient feel more comfortable. In order to determine what may be going on with your body you need to be able to communicate with the physician. The article from the Journal of the American Medical Association tells how some patients experience issues with physician s not listening because they are often too busy.Effective communication with patients can take time, but it also requires that physicians take the time to listen closely to each patient. Some medical schools and residency programs don’t provide enough education about effective communication skills.However, medical education on student and residency levels requires major efforts to enhance communication skills while in school. Even though science and technology has advanced over the past few decades the best medical care consists of knowledge in science and communication skills (Levinson & Pizzo 2011).Not only is communication important, listening is important as well. One must first listen in order to communicate effectively with a patient about any issues or concerns. â€Å"But the core skill of good communication is listening† (Handzo 2012).Some physicians do make you feel like they are rushing you to leave the office and some act like they are in a hurry for somethi ng more important. No one wants to go to a doctor's office or a hospital to receive care and feel like they were just there for nothing. Making a patient feel important and respected should be a priority.Listening and Understanding [Communication is key, but sometimes easier said than done. Using words that patients understand is a big deal. You want to make sure to use words a patient can understand so that they actually do fully understand what you are saying.Listening is a core skill for good communication, but good listening is about having a good understanding. Patients want to be listened to and most of all respected (Handzo 2012). Patients are more likely to understand their health problems if they can understand their doctors.A physician’s relationship with each patient is built on effective communication (Travaline, Ruchinskas, and D’Alonzo 2005). Verbal and nonverbal communication are both necessary in health care. A physician who can effectively communicate bad news with a patient in a compassionate manner will be able to improve and strengthen their patient-physician relationship.It is important for a physician to be able to communicate both positive and negative news with a patient (Travaline, Ruchinskas, and D’Alonzo 2005). Conclusion [In conclusion, communication is very important.Listening is also important because you must listen in order to communicate. In healthcare, communication plays a major role. Everyone, including medical staff, physicians and patients must communicate effectively with one another.Poor communication can create errors and misunderstanding. Having a good understanding about your health is important. If a patient does not fully understand something, there are ways to help them understand such giving the patient a pamphlet that covers more information about the issue(s) he or she is having. Effective communication can go a long way in the healthcare field.

Les Plaisanteries blondes essays

Les Plaisanteries blondes essays au travail il y avait trois femmes, une Brune, une TÃ ªte Rouge, et un Blond. Ils tout travaill ensemble un bureau. Tous les jours ils ont remarqu que leur patron part le travail un petit tt. Donc un jour qu'ils ont rencontrs ensemble et a dcid qu'aujourd'hui quand le patron part, ils feraient tout cong tt aussi. Le patron part et ils a faits si. La Brune est rentre et coucher si pourrait obtenir directement un dbut au plus tt le matin prochain. La TÃ ªte Rouge est rentre entrer un travail rapide hors avant sa date de diner. Le Blond est rentr et march dans la chambre coucher. Elle ouvre la porte et a vu lentement son mari au lit avec son patron, donc elle a ferm la porte et part. Le lendemain, la Brune et la TÃ ªte Rouge parle de rentrer tt encore. Ils demandent le Blond si elle veut partir tt encore. "Non," elle dit, "hier j'ai obtenu presque attrap!" There were three women, a Brunette, a Red Head, and a Blonde. They all worked together at an office. Every day they noticed that their boss left work a little early. So one day they met together and decided that today when the boss left, they would all leave early too. The boss left and so did they. The Brunette went home and straight to bed so could get an early start the next morning. The Red Head went home to get in a quick work out before her dinner date. The Blonde went home and walked into the bedroom. She opens the door slowly and saw her husband in bed with her boss, so she shut the door and left. The next day, the Brunette and the Red Head are talking about going home early again. They ask the Blonde if she wants to leave early again. "No," she says, "yesterday I nearly got caught!" ...

History of popular culture Essays - Parades, Mardi Gras, Carnival

History of popular culture Essays - Parades, Mardi Gras, Carnival History of popular culture 'Functions of festivals in Early Modern Europe...' University level Essay History of Popular Culture 'What were the functions of popular festivals, etc. in Early Modern Europe? And why did the authorities, civil and ecclesiastical seek to control or suppress them?' In Early Modern Europe festivals were the setting for heroes and their stories, to be celebrated by the populace. They posed a change from their everyday life. In those days people lived in remembrance of one festival and in expectance of the next. Different kinds of festivals were celebrated in different ways. There were festivals that marked an individual occasion and weren't part of the festival calendar, like family festivals such as weddings and christenings. Some took place at the same time every year and were for everyone, like community festivals like the different saints' days. Pilgrimages took place all year round. Annuals festivals like Christmas and Midsummer always took place on the same day every year. In those days the average village in Western Europe celebrated at least 17 festivals annually, not counting family occasions and saints' days. Some festivals, such as Carnival, lasted several days or sometimes even several weeks. In the Netherlands Carnival started every year at the 11th of November (St. Martin) and culminated in a big festival of 'Dranck, pleijsier ende vrouwen' (Drink, fun and women) at the end of the Carnival period, preceding the period of Lent. Festivals were meant to take the minds of the people off their everyday life , off the hard times and their work. Everyday life in Early Modern Europe was filled with rituals, both religious and secular. Songs and stories played an important role in their lives, although they sometimes adjusted the details of the legends and stories to fit the way they thought a certain festival should take place. Popular culture was mixed with ecclesiastical culture in many ways. The story of St. John the Baptist is a good example of this. The ancient ritual of bathing and lighting fires during Midsummer's Eve was a remnant of a ritual from the pre-Christian period. Fire and water, symbols of purification, could be seen as the tools of St. John the Baptist, and therefore a combination of the two elements of popular and ecclesiastical culture was obvious. It looks as if the Medieval Church took over the festival and made it theirs. The same thing happened to the Midwinter Festival, which became linked with the birth of Christ, on 25 December. There are many more examples to be found, such as the connection between St. Martin and geese caused by the fact that the St. Martins Day (11 November) coincided with the period during which the people used to kill their geese in the period preceding the Christian period. Carnival plays a special role in popular culture in Early Modern Europe. It is a great example of a festival of images and texts. It was a popular festival, taking on different forms in different regions of Europe. Aside from regional variations, these differences were also caused by factors such as the climate, the political situation and the economical situation in an area. On a whole Carnival started in late December or early January and reached its peak upon approaching Lent. The actual feast, taking place at the end of the festive period, could take days and would usually involve large quantities of food and drinks. The festival took place in the open air in the centre of a town or city. Within a region, the way Carnival was celebrated varied from town to town. The festival was a play, with the streets as a stage and the people as actors and spectators. They often depicted everyday life scenes and made fun of them. Informal events took place throughout the Carnival period. There was massive eating and drinking, as a way of 'stocking up' for Lent. People sang and danced in the streets, using the special songs of Carnival, and people wore masks and fancy-dress. There was verbal aggression, insults were exchanged and satirical verses were sung. More formally structures events were concentrated in the last days of the Carnival period. These events took places in the central squares and were often organised by clubs or fraternities. The main theme during Carnival was usually 'The World Upside Down'. Situations got turned around. It was an enactment of the world turned upside down. Men dressed up as women, women dressed up as men, the rich traded places with the poor, etc. There was physical reversal: people standing on their heads, horses going

TIBET AND THE DALAI LAMA NO 2 Essay Example | Topics and Well Written Essays - 1000 words

TIBET AND THE DALAI LAMA NO 2 - Essay Example The figurehead for the religion is the Dalai Lama who has been attempting to negotiate some sort of autonomy for Tibet that would allow them to keep their culture intact. This force for continuity is in direct conflict with the changes in farming, education, and politics that the Chinese government has implemented since its invasion of the area. The efforts that the Dalai Lama finds himself with to act as a force of continuity are limited. Being in exile in India, the Dalai Lama is unable to directly affect any sort of policy change in regards to the Tibetan people, so he must appeal to western powers and point out human rights abuses in hopes that something will be done: â€Å"The exiled Dalai Lama finds himself standing on the sidelines unable to impede or reverse changes in his country that he deplores, and the frustration engendered by this impotence has seriously heightened the danger of violenceâ€Å" (Goldstein, 1998). For instance, the Chinese government initially implemented agricultural policies that lead to widespread famine and deaths throughout Tibet: The Chinese Communist Party restructured Tibets farming and nomadic pastoral areas into communes, and†¦placed Tibetan traditional culture and religion under severe attack. Between the rebellions, food shortages, and struggle sessions against "class enemies," Tibet suffered substantial privation. The full loss of life is still not clearly known, but the damage to Tibets culture was substantial (Goldstein, 1997, pg. 59). In response to the Dalai Lama’s pleads to the western media, China responded with modernisation efforts meant to improve the quality of life for Tibetans. There were many different aspects to China’s modernisation efforts, which was known as the China Western Development plan. Part of this effort was to build the Qinghai-Tibet Railway. Along with economic reforms, China instituted agricultural reforms, as many of the deaths were a result of the lack of food that could

Professional organization Essay Example | Topics and Well Written Essays - 250 words

Professional organization - Essay Example ACN will be in equipping me with the necessary information that will enhance my capacity to advance my nursing education, research, and eventually my career. Importantly, participating in AACN’s activities will be essential in developing my capacity in providing quality care to my patients in an effective and efficient manner that promoted safety. AACN invites new members to participate in its program that matches new deans with mentors who have expertise in the field. Through participating in this program, my experienced mentor will help me achieve the objectives of learning the approaches to become conversant with my roles as a nurse leader and build my leadership skills in the nursing field. Besides, participating in these programs will be instrumental in capacity building of my leadership skills in finance. The Doctor of Nursing Program (DNP) is the future in nursing education and research. In this case, this program will move the advanced nursing practice from its current master’s level to the doctorate level. In line with this, I want to expand my practice in nursing and enroll in this program. In effect, AACN has been on the forefront in building capacity and developing this program in nursing. Hence, my membership with this organization will be of the essence since it has already established the necessary framework to guide its members to join DNP programs while its database will provide literature for nursing

Transformation of e.coli with plasmid dna and ligated dna Essay

Transformation of e.coli with plasmid dna and ligated dna - Essay Example nce gene on the plasmid serves the purpose of a selectable marker that provides a new characteristic to the transformed cell not possessed by the non-transformed cell, thereby distinguishing from the non-transformant on a selective media. The ‘No DNA’ control on the LB plate (which contains no antibiotic or X-gal) is expected to show lawn pattern of bacterial growth implying that the bacterial cells are viable and can grow in the absence of the antibiotic ampicillin. However the "No DNA" on the LB blue plate is expected to show no growth as they do not contain the necessary gene for the restriction enzyme to survive in the medium with ampicillin. Tube 2 shows all blue colonies which illustrates that transformation of cells with plasmid pCK103 confers the bacterial cells with the ability to grow in ampicillin medium due to the presence of the resistance gene and also convert X-gal in the medium to produce blue colonies by the action of lac Z gene present in the plasmid which encodes ï  ¢- galactosidase involved in lactose metabolism. 3). x ï  ­g of the plasmid pCK103 were added to the E. coli during the transformation. From your results calculate the total number of transformants produced by this amount of DNA. Remember that the 100ï  ­l sample is only half of the total transformation and the 10ï  ­l sample is, of course, a twentieth. 4). This value is known as the transformation frequency and is a measure of the efficiency of the process. It is to some extent dependent on the plasmid used but for pCK103 a value of 106 - 107 transformants per ï  ­g may be expected under ideal conditions. How does your value compare to this? Why do you think it differs? The value differs from the ideal transformation efficiency predicted for pCK103. A number of factors affect transformation efficiency such as the actual DNA concentration and amount of DNA, heat shock, length of time for expression after transformation as well as the selective plates used. The results

Income and spending Essay Example for Free

Income and spending Essay The change in consumer spending divided by the change in disposable income. B. Total consumer spending divided by total income. C. Disposable income divided by consumption. D. The change in disposable income divided by the change in consumption. 2) Assume a consumption function is C = 500 + . 80 Yd. This means A. Consumers will save 80 cents out of each additional dollar in disposable income. B. Consumers will spend $500 in addition to current income. C. Consumers will spend $500 plus 80 cents out of each dollar of disposable income D. he marginal propensity to consume is . 20. 3) In a model with no government or foreign sector, if saving is defined as S 200+ (0. 1)Y and investment is 10 = 200, what is the equilibrium level of consumption? A. 3,800 B. 3,600 c. 1 soo D. 2,000 E. 1,000 4) In a model with no government or foreign sector, if autonomous consumption is Co = 80, investment is 10 = 70, and the marginal propensity to save is s = 0. 25, equilibrium income is A. 150 B. 0 c. 225 D. 600 E. 750 5) The 45-degree line on a graph relating consumption and income shows: A. all points where the MPC is constant. B. all points at which saving and income are equal. C. all the points at which consumption and income are equal. D. the amounts households will plan to save at each possible level of income 6) If the MPC is . 8 and disposable income is $200, then A. consumption and saving cannot be determined from the information given. B. saving will be C. personal consumption expenditures will be $80. D. saving will be $40. 7) The MPC for an economy is: A. the slope of the consumption schedule or line. B. the slope of the savings schedule or line. C. 1 divided by the slope of the consumption schedule or line. D. 1 divided by the slope of the savings schedule or line. 8) At the point where the consumption schedule intersects the 45-degree line: A. the MPC equals 1 B. the APC is zero. C. saving equals income. D. saving is zero. Answer the next question(s) on the basis of the following consumption schedule: C 20+ . Y , where C is consumption and Y is disposable income. 9) Refer to the above data. The MPC is: A) . 45. B) . 20. C) . 50. D) . 90. 10) Refer to the above data. At an $800 level of disposable income, the level of saving is: A) $180. B) $740. C) $60. D) $18. 1 1) In a Keynesian model of income determination, when intended spending is greater than actual output, the adjustment to a new macro-economic equilibrium is based on changes in A. autonomous consumption B. unplanned inventories C. government spending D. net exports E. all of the above

The Development Context Essay -- Politics Political Economics Essays

The Development Context This study falls at the intersection of several key themes or debates in International Development. These include the debate about the role and effectiveness of official international assistance agencies, the body of thought on the micropolitical forces which shape the development assistance process, and the debate over the ecological limits to and sustainabiltiy of economic growth. The following sections will review the most important concepts and some of the authors associated with those themes. 1) What do international donor agencies do, and do they do it well? Some discussion has been given in the literature to approach taken by international donor agencies to development assistance. For the most part, this discussion has focused on the fact that large governmental and bureaucratic agencies lack the flexibility to adapt to changing conditions and be effective at grassroots-level implementation. In a scathing condemnation of official international development assistance, Korten (1990) asserts that such efforts are defined by the bounds of bureaucratic convenience, and that there has been a strong preference in international assistance for short-term, narrowly-focused, and self-interested efforts.' Hellinger et al. (1988), in an assessment of the U.S. Agency for International Development, suggest that even when more farsighted and well-designed approaches emerge, they "face internal structures, operational procedures, and reward systems geared to promote objectives related primarily to expansionary ' David C. Korten, Getting to the 21st Century, West Hartford, CT: Kumarian Press, 1990, pp. 36-137. and survival interests of the AID bureaucracyi' In the context of this criticism and dom... ...r: Lynne Rienner. 1988. Hirschmann, David. "Women and Political Participation in Africa". Public Domain. 1990. Kasfir, Nelson. "Explaining Ethnic Political Participation". (in State of Development in the Third World. Princeton: Princeton University Press. 1986.) Kolenda, Pauline. Caste in Contemporary India: Beyond Organic Solidarity. Prospect Heights, IL: Waveland Press. 1985. Korten, David C. Getting to the 21st Century. West Hartford, CT: Kumarian Press. 1990. Lipsky, Michael. "The Rationing of Services in Street-Level Bureaucracies". Street-Level Bureaucracy. New York: Sage Foundation. 1980. Meadows, Donella et al. Beyond the Limits. Post Mills, VT: Chelsea Green. 1992. Robertson, C. and I. Berger. Women and Class in Africa. New York: Holmes & Meier. 1986. Ibid, p. 24. Samarasinghe, Vidya. "Hangin' in at the Margin". Public Domain. 1992.

Porter Diamond Automotive Market China

Automotive market in CHINA China’s domestic car sales, growing at more than 10% annually, these growing sales were in the domestic market and did not improve China’s competitiveness in the global auto industry. The rise of China as a Automotive car producer has lead to better roads, new distribution channels, the deregulation of the auto market, and China’s WTO entry. The multinational automotive companies invest in China for several reasons they try to find lower production costs, increase their market share in that specific areas while increasing their efficiency while operating and producing.In the early stages of China’s economic development, many foreign firms invested in China for cheap material and labor costs, as well as low worker unionization rate and environmental standards. Thus, most of China’s exports come out of miscellaneous manufacturing and labor-intensive industries. The central government has increased investment in basic infrast ructure development in order to remove the bottleneck effect caused by low infrastructure conditions and to increase energy productivity, transportation quality and communication ability.Although China’s auto firms have few competitive advantages comparing to leading global companies in terms of technological and managerial skills, China is still the largest potential demand market in the world. predicted that China’s average income will increase at an annual rate of 6% by 2011. Currently, for every 100 families in Beijing, 12 own private vehicles. While this number is insignificant compared with developed nations. Currently the country’s per capita GDP is low by international standards, and the majority of Chinese families are preoccupied with issues such as housing, medical care, and education.Many auto firms is the asymmetric distribution of China’s population and income. Competition in major cities has been accelerated in almost all market segments. D uring that period, in China, the supply chain underwent a major transformation. Multinational part suppliers began to work closely with local suppliers, in response to growing pressure from global auto assemblers. Meanwhile, Chinese domestic carmakers tried to improve their research capacity and economy of scale by standardizing local supply network. The first and most obvious strength is low production costs.Secondly, available production facilities build a solid infrastructure for parts manufacture and technological upgrading. Major auto assemblers invested heavily in the emerging markets, increasing production capacity and modernizing existing plants. They are attracted not only by the sales growth prospects offered by low motorization rates in developing nations, but also by the potential cost reduction that may be obtained through integrating low cost manufacturing locations and spreading the vehicle development costs across a greater number of markets.In China, the government promotes the development of large business groups in the auto sector so as to concentrate foreign investment and help build up competitive Chinese automakers. Finally a shared supplier network can help improve the suppliers’ economy of scale while promoting global quality standards and reducing the cost of vehicle manufacturing.

Jonathan Swift and Piers Paul Read Essay

Cannibalism is the last taboo. In ‘Alive’ and ‘A Modest Proposal’ Jonathan Swift and Piers Paul Read approach the subject with completely different purposes in mind. What do you consider to be the purpose of each author, and say how he achieves this? A Modest Proposal is a scathing attack on the economic oppression of the Irish by the English. During Swift’s lifetime tremendous suffering was caused by English practices in Ireland. However, it is incorrect to say that cannibalism is the theme of ‘A Modest Proposal. ‘ Swift was a Protestant writer in Ireland at the time of The Great Potato Famine. The article is a clever satirical device to draw attention to the plight of the poor. He infiltrates the opposition, the rich Protestant landlords, in order to put their torturous ideas to ridicule. Swift attacks his own Protestant, English community by creating a narrator who considers himself a reasonable and compassionate character, but one who combines a repulsive anti-Catholic bigotry, with a ‘modest’ proposal, that is, rather, a ‘final solution’: he, the narrator, advocates cannibalism as a means of countering Irish Catholic poverty abortion, and the high birth rate. The narrator, in a frighteningly rational and level-headed tone condemns the English for being inhumane, the Irish for being passive, the speaker for being morally blind, and the reader for accepting intolerable situations in the world around him; for this piece was accepted and believed by many, at the time. On the other hand, Piers Paul Read, in his biographical ‘novel’ ‘Alive, rather than indirectly giving answers to a problem, asks questions. He tells of the experiences of the survivors of an Andean plane crash in 1976, who, in the remoteness, and the harshness of their environment, the lack of a consumable source of food, and the quickening exhaustion of their own limited amounts of chocolate and wine, have no where to turn except, in their desperation, to eat the meat from their fellow, dead, company. They have only their plane’s wreckage as shelter, which has come down from 14,000 feet. Both literary pieces, although their purpose, style and audience are different, jolt the reader out of their complacency, and encourage them to think of things they thought weren’t necessary to be thought about! However, it is necessary to understand that the two texts have been written hundreds of years apart, and society, of course, has evolved. Swift has reached out across the religious and ethnic divide to champion the ignorant, impoverished Irish Catholics. The bigotry of Swift’s narrative is so convincing and grotesque, that Swift himself is sometimes mistaken as his narrator, an anti-Catholic bigot! On the contrary, Swift’s essay harshly attacks the ‘Christian’ commitment of Ireland’s wealthy Protestant absentee landowners, and his unflattering ‘cannibal’ is made in their image. P. P. Read meanwhile, attacks not the opposition, but gives a balanced and meaningful account of the plane crash and the tales that followed, and examines the human spirit to stay alive, and questions what is ‘civilized’ and ‘human. ‘ Yet, simultaneously, Read, almost in the opposite of Swift, advocates cannibalism. Read turns the views of cannibalism as a taboo on its head. Rather than associating it with savagery and being primitive and irrational, he questions logic, and seems to state that the ban is the primitive thing, that is not based on reason. In one paragraph alone, he writes, â€Å"we grappled with emotions,† and â€Å"we did not think it wrong† twice. While Swift attacks the Landlords by linking their greed to their â€Å"devouring† of the Irish Catholics, and satirizes cannibalism to the extent that it is no longer seen as ironic, only distasteful, Read, using a character ‘Canessa’, reasons cannibalism out. He talks of nourishment and energy, and of course, eventually wins his company. Their decision is based on logic and reason, and the ability to use these makes us civilized. Although I do not feel that Swift’s narrator’s views are plausible, Read using a variety of effective techniques, convinces the reader. Swift shows how the English projected their own blame onto their victims- destitute Irish Catholics, that, Swift suggests, have been ‘cannibalized’ by the rapacious greed of absentee landlords. Swift is hoping to shame them into being more compassionate. However, as what happened when I read it for the first time, because Swift and his narrator are so tightly intertwined, readers often emerge from their reading, confused, perhaps unable to take in the implausibility of his case.

Group Project of wineries companies

Group Project of wineries companies Executive summary This paper involves analyzing business activities of given companies all operating on wineries industry. This means that the paper will be concerned with how these companies apply marketing strategies to make sure that their businesses achieve their operational goals. This means that the organization makes sure that they provide new products to customers always.Advertising We will write a custom report sample on Group Project of wineries companies specifically for you for only $16.05 $11/page Learn More This means that they hire competent brewers to work on these drinks hence making sure that they provide different tastes for customers at all times. Hardy’s wine company positions itself on basis of reliability. From the matrix various aspects of organization’s websites were recorded and it was found that the four organizations have their own strong points and weaknesses. This means that all organizations run their websites in different manners hence giving different results. Introduction This paper involves analyzing business activities of given companies all operating on wineries industry. This means that the paper will be concerned with how these companies apply marketing strategies to make sure that their businesses achieve their operational goals. Marketing is very important for any organization because it is the only way customers learn about new products. This means that creating awareness is very important because customers need to be reminded about products hence cautioning them from competitors. In fact, organizations should come up with effective marketing strategies aimed at maximizing on their market share. This means that organization should have customers in mind all the time when considering making decisions regarding marketing of their products (Tuckwell, 2010). In fact, organizations should emphasize on quality of products and other benefits that may entice customers into buying their pr oducts. When considering marketing through internet, organizations should make sure that they segment their market effectively. This means that organizations should know how to reach their target market in order to maximize on their profits. Organizations can end up wasting a lot of resources when advertising to the wrong group of people. This means that they should understand the product used by internet users in order to come up with appropriate marketing strategy targeting them. This is very important because resources should be directed to the right market. Otherwise a lot of resources may end up going to waste if marketers direct advertisements to the wrong groups of consumers. Report content Overview of the different organisations The paper is going to look at various organizations which include Dulcinea which deals with baking of breads and delivering them to homes. This organization has an operational website that they use to promote their products. The organization uses the website to market its products to customers through carrying out its strategies.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marketing communications are conducted through the website hence helping the company reach all tis target customers. The other organization is Berrysbridge which deals with wineries (Applegate, 2001). The organization runs a website that it uses to advertise all its brands for customers to learn about them. in addition, they advertise all services that they give to customers through the internet making their products known to customers. Captainscreek is another organization that was analyzed in this paper. Its website is used to communicate important information to customers hence keeping them up to date with changes in the market. This organization deals with fast dishes and wines and these are served to customers from various parts of the world. This is because, these clients come from various parts of the world. In fact, most of their clients come are tourists who stop by their stores purchase fast foods for from their outlets. Finally, another organization under study is known as Hardys. This organization offers services to customers which include serving award winning wines. They run a website through which they market their quality products to customers. They introduce new products through the website hence making it possible for new customers to learn about their new products from the website. This organization makes use of their website to maximize their profits as they win customers loyalty through use of website. They know how to reach their target customers through conducting market analysis which aims at understanding consumer behaviors of those customers. Products/Services sold These organizations sell various products which are in foods and beverages industry. in fact, they are concerned with selling of snacks and w ines. The four organizations compete on the quality of foods and wines they serve to their customers. This means that they either come up with unique breads in order to shine over other players in the market. This is very important as customers chose their favorite outlets depending on what they get from them. The four organization being studied have to struggle to maintain their quality and standards in order to retain their loyal customers. Target market These organizations have the same target market since they offer almost the same services. Their target market includes young people who are just employed and they have a lot of time meeting friends. These people have to assemble in these joints to enjoy their favorite wines and breads (Kyle, 2008).Advertising We will write a custom report sample on Group Project of wineries companies specifically for you for only $16.05 $11/page Learn More These people are the same ones targeted by the organization marke ters through their websites. Young people spend a lot of time on internet hence making it the most appropriate platform for marketing products from these organizations. In addition, these organizations target people who have high incomes hence developing various products to suit their class. For instance, they have very important persons’ products which are served exclusively to those people hence making them feel honored by the organization. Positioning of different organizations Dulcinea positions its services on quality since they offer home delivery services to their customers. This includes offering quality services to their customers hence remaining at a good position to compete with other players in the same industry. Berrysbridge positions itself on service provision. This is because their marketers insist that the organization employs competent people who provide good services to their customers. In fact, this means that their service providers maintain high level of hospitality hence making customers to come back to the organization. Captainscreek positioned itself on offering of unique wines to their customers. This means that the organization makes sure that they provide new products to customers always. This means that they hire competent brewers to work on these drinks hence making sure that they provide different tastes for customers at all times. Hardy’s wine company positions itself on basis of reliability. This is where they insist that they are always there to serve customers. Their employees are trained well to ensure that they respond to customers’ needs at all time. This is important since they value their customers regardless of the time they turn up for services. Attributes The four organizations take advantage of the internet to market their products. This means that they use internet to communicate to their customers hence remaining less a cheap way of advertising. For instance, if they decide to run sales promoti ons for their products, marketers communicate to their customers through internet hence making it easy for customers to see. As a result, majority of their clients turn up for promotions hence bringing a lot of capital to the organization (Bussing-Burks, 2009). The four organizations make sure that they maintain their positioning factors in order to compete in the market. This is very important because customers will always walk into organizations with the aim of attaining the promised benefits. In case they fail to attain what has been promised, chances are high that they will never come back to the outlet. They feel deceived hence opting to get services from other providers in the market.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Main competitors Competitors of these four organizations include all players in the foods industry. In fact, some of their competitors may be very powerful since they may be financially stable. This stability may lead to establishment of an organization that combines both wines and dishes. In fact, people may prefer going to outlets where they can get snacks alongside their favorite drinks. Some of their competitors include Sheraton Pattaya Resort and they are financially healthy hence running a series of businesses in the market. In fact, they provide services in both dishes and drinks making them beat other players in the market. MATRIX data analysis From the matrix various aspects of organization’s websites were recorded and it was found that the four organizations have their own strong points and weaknesses. This means that all organizations run their websites in different manners hence giving differing results. The four websites were found to have various qualities depen ding on areas that their host organization emphasized. This means that they reflected how those organizations planned their business and what they intended to achieve in future. Compare the 4 different websites (data from the matrix) All the four websites can compare on basis of their application. This means that they all had similar purpose of informing since they are used by marketers to communicate to their customers in the market. In fact, they are all used to pass information regarding quality service and promotions to be held by organizations. In fact, organizations take advantage of internet to reach to their customers regarding their products hence attracting more customers (Kuratko and Hodgetts, 2008). In addition, all websites are designed in a way to be very appealing to customers hence use of various colors. These colors are in a way such that they remain attracting to people on the internet hence making them feel like visiting them to learn about products being advertis ed. Data Collection and Analysis In fact, data collected showed that all websites were designed to specifications of given organization. For instance, each websites put more emphasis on some elements as opposed to others. This means that each website had its special elements which differentiated it from the rest. In addition, all websites achieved their objectives in various ways according to expectations of marketers. Finally, organizations made sure that their websites addressed issues concerning their customers and only elements relevant to customers were prioritized. Relevant theories in data analysis Information obtained in these websites proved several theories which involve marketing communications. For instance, customers are given priorities which mean that organizations value their customers in a great way. This means that people in various organizations worked tirelessly to ensure that their websites delivered messages to customers hence helping them to reaming profitable at all times. These websites were developed putting into consideration all aspects of consumer behavior into concern. This can be evident where responsiveness was at maximum hence helping consumers to learn about organizations and their products from such websites. Marketing theories which argue about the marketing mix were applied in developing those websites. This is evident where various websites address issues aimed at ensuring that marketing mix is to its perfection. Marketing mix is the key to any business success hence these organizations really understood its essence. Recommendations It is recommendable that all these organizations should make sure that their websites retain a good average mark in order to reach all customers well. As a result, these organizations will get to positions where they can reap good results from marketing through internet. In fact, their websites should be inclusive whereby they should address issues that concern customers and organizationsâ€⠄¢ products. For instance, these organizations should ensure that they develop strategies through which customers can consult about their products. They should come up with a customer care section that should be tasked with answering all questions coming from online customers. In addition, organizations should consider using colors that are friendly and attractive to both genders in order to capture customers across all genders. This is very important because it helps organizations to acquire large market share that is responsible for organizations’ increased profitability. What are your communications objectives? Marketing communication objectives for this organization include reaching more customers. This means that the organization should increase its customer base hence being able to realize huge returns in terms of profits. This means that marketers have to do everything within their reach to make sure that their customers remain loyal to the company. This can be achieve d through constantly reminding them of their products and this helps in cautioning customers against competitors (Ouwersloot and Duncan, 2007). In fact, many organizations lose out to their competitors due to the fact that they fail to communicate to their customers. Customers tend to shift their loyalty to providers who are always on the ground advertising their products. Another objective of marketing communication is to let customers learn about new products. This is very important as customers need to be made aware of various products in order to consider buying them. Provide suggestions or specific recommendations on how to improve the marketing communications practices. Marketing communication practices should be done in a way such that it achieves its set objectives. For instance, marketers should make sure that their organizations aim at meeting customers’ expectation. Marketing communication should be done in a timely manner to make sure the set goals are achieved. F or instance, if marketing communication was to counter threats from market players, it should come just in time in order to save the situation. This means that organization should be able to know exactly what they want when developing marketing communication plans and strategies. Conclusion Marketing communication is very important because it enhances communication between marketers and consumers. Organizations should come up with marketing communication strategies aimed at ensuring that their products remain at the top of other players in the market. This is important because it gives an assurance to organization managers regarding their market security. Marketing communication should be done in a way such that it allows customer feedback hence enhancing their productivity. Marketers should embrace technology by making use of the internet in marketing of their products. Organizations should focus on how to maximize on their profitability by communicating effectively to their custom ers (Shimp, 2008). References Applegate, J. (2001). 201 Great Ideas for Your Small Business. New York: John Wiley Sons. Bussing-Burks, M. (2009).Starbucks. New York: ABC-CLIO. Kuratko, D. F., Hodgetts, R. M. (2008). Entrepreneurship: Theory, Process, and Practice. New York: Cengage Learning. Kyle, T. (2008). Small Business Ideas: 400 Latest Greatest Small Business Ideas. London: Terry Kyle. Ouwersloot, H. Duncan, T. (2007). Integrated Marketing Communications. London: McGraw-Hill. Shimp, T. A. (2008). Advertising, promotion, and other aspects of integrated marketing communications. Michigan: Cengage Learning. Tuckwell, K. J. (2010). Integrated Marketing Communications: Strategic Planning Perspectives. New York: Renouf Publishing Company Limited. Appendix Weighted Matrix Rate the firms/website elements as follows 0 = completely absent 1 = very poor 2 = poor 3 = average 4 = good 5 = very good Dulcinea Berrysb ridge Captainscreek Hardys Weights Design Format 25% position on screen 1 3 2 4 4 format (too busy) 2 3 5 2 1 colours 3 2 4 1 3 fonts 4 1 5 3 2 photos 5 5 4 5 2 virtual tour 6 5 2 4 3 sound 7 2 5 3 1 movement 8 2 1 3 6 subtotal count 8 0 0 0 0 weighted score max score 40 10 Navigation / Functionality 25% easy to use 1 5 4 5 2 clicks through to correct page 2 5 2 4 3 scrolling 3 2 5 3 1 quick search 4 2 1 3 6 appropriate number of levels 5 2 4 1 3 appropriate tools (buying etc) 6 1 5 3 2 time to download info 7 5 4 5 2 track purchases 8 3 2 4 4 site map 9 3 5 2 1 links to other sites and return 10 2 4 1 3 clear navigation guides 11 1 5 3 2 return to home icon 12 5 2 4 3 subtotal count 12 0 0 0 0 weighted score max score 60 15 Interactivity 20% sign-up as member 1 2 1 3 6 feedback icon 2 2 4 1 3 how difficult to complete forms 3 1 5 3 2 opt-in opt-out for emails 4 5 4 5 2 e-community forum 5 3 2 4 4 subtotal count 5 0 0 0 0 weighted score max score 25 5 Product/Service Information 10% range 1 2 1 3 6 features 2 2 4 1 3 availability 3 1 5 3 2 prices 4 2 1 3 6 FAQ 5 2 4 1 3 currency of information 6 1 5 3 2 pdf format for printing 7 5 4 5 2 error free 8 3 2 4 4 no this page under development notices 9 5 4 5 2 subtotal 2 4 1 3 count 9 0.2 0.4 0.1 0.3 weighted score max score 45 4.5 Security/Privacy 10% details of personal data collected 1 1 3 2 4 how data used 2 2 3 5 2 your access to data 3 2 4 1 3 links to other sites 4 1 5 3 2 security/credit card security 5 5 4 5 2 FAQ 6 5 2 4 3 subtotal 5 4 5 2 count 6 3 2 4 4 weighted score max score 30 3 Firm Information 10% history 1 1 5 3 2 is the brand clear 2 5 4 5 2 financial performance 3 3 2 4 4 press releases 4 3 5 2 1 senior mgt details 5 2 4 1 3 contact details 6 1 5 3 2 store/office locations 7 2 4 1 3 info up to date 8 1 5 3 2 hours of business 9 5 4 5 2 FAQ 10 5 2 4 3 frequency of updating website 11 5 4 5 2 subtotal 3 2 4 4 count 11 0.3 0.2 0.4 0.4 weighted score max score 55 5.5 firm scores 10 10 10 9 max possible 255 3.5 2.6 4.5 4.7 weighted score 43